Sergey portnov parimatch8/29/2023 “If you are calm, the crisis will not put pressure on you. But, Portnov emphasised, it all starts with being calm. The company has used the crisis as a source of inspiration for improvement, for innovation, and for developing a strategy to come out ahead once the crisis ends. In the first ever public PM GO, which had previously just been an internal event, Portnov detailed how the crisis had been affecting the operator less than other bookmakers in Europe and the US, which he put down to Parimatch’s effective adaptation to the new realities. “Start with being calm” began Sergey Portnov in his answer to a viewer at last month’s PM GO, where the Parimatch CEO was asked a question on how to increase opportunities and minimize losses during the current global crisis. there is, however, no substitute for the real thing. He graduated from CASS Business School in London with an MSc in Management and holds a BSc degree in Gambling and Leisure Management from the University of Salford, UK.Highlighting the importance of remaining calm under pressure at Parimatch’s first external owned event ‘PM GO 5.0’, Sergey Portnov, CEO of Parimatch, revealed how the leading bookmaker has adapted well to the current crisis by strengthening its weak spots and finding solutions to the lack of sport to offer odds on. His continuing achievements in Parimatch, where he takes center stage and is fortunate to draw upon his strategic input into the business development of JKR Investment Group at the partner level. He is also one of the co-founders of JKR Investment Group and its partner. All of his professional achievements were recognized at the SBC Awards 2018 in London when he won the "Leader of the Year" award for his undoubtedly talented leadership skills in the entertainment industry. Under his leadership, Parimatch became a team with shared values of unity, integrity, and responsibility. He transformed Parimatch by reforming its operational, marketing, and business processes, giving phenomenal financial results within a relatively short period. Since then, he transformed Parimatch from a bookmaker, trading from stores into a world-renowned leading-edge online sports betting platform with brand ambassadors such as Conor McGregor and Mike Tyson. He became the CEO of Parimatch Holding in September 2013. Sergey Portnov is a Co-Founder and serves as Partner at JKR Investment Group.
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